Oslo, Norway — Dec. 16, Aker BioMarine, maker of functional marine ingredient QRILL Pet, announced a new partnership with Chinese pet food maker Fullpet Co. As part of the partnership, QRILL Pet will provide Fullpet with raw materials for the production of healthy pet food.
In early December, the two companies signed a cooperation agreement during the fifth annual China International Import Expo (CIIE) in Shanghai. Aker BioMarine and Fullpet partnered for the first time during the 4th annual CIIE.
Fullpet is currently using krill-based protein ingredients from QRILL Pet to create highly nutritious and functional pet foods. Through a new partnership, Fullpet and QRILL Pet will explore scientific research, technology and consumer trends in the pet food and treat industry in China.
“Over the past year, we have developed an incredible partnership with Aker BioMarine that recognizes not only the quality of their ingredients, but also their team members’ attitude towards quality,” said Zheng Zhen, Deputy General Manager of Fullpet Co. “This level of excellence is in line with Fullpet’s vision and expectations. Aker BioMarine has full control of its supply chain and capabilities when it comes to developing and promoting products. We look forward to continuing our partnership with Aker BioMarine to improve the health of pets in the areas. discovery situations.
According to Aker BioMarine, China is the world’s largest market for marine ingredients. The company currently has a team of experienced pet food industry professionals in the region.
“China is an extremely fast growing pet food market and we have had great success with Fullpet,” said Matts Johansen, CEO of Aker BioMarine. “At Aker BioMarine, we are more than a supplier of ingredients. We are a partner who can share valuable insights, introduce new market opportunities and guide our customers towards growth and product diversity across all aspects of the supply chain, including marketing.
“By strengthening this strategic partnership and focusing on research, sustainability, technology and consumer insight, we can ensure success in the Chinese market and together we will continue to improve pet health products in China,” Johansen added.
Post time: Jan-03-2023